The goal of this four week project was to design a unique flashlight that followed the strong design language of Fiskars. This brand has a long history of iconic products that rely heavily on ergonomics to validate form. The orange color makes their scissors stand out, but newer designs show how the orange can be used as an accent to explain a function
This branding exercise demonstrates how you might approach designing a new product for Fiskars while still maintaining their brand identity.
To better understand the issues that flashlight users face, existing products were researched. I found that current flashlight designs are pretty good. They're very bright, easy to use and last a long time. An area of the market that I noticed wasn't getting as much attention was illumination for groups. How do groups illuminate a a space?
As of now users can either use a lantern or a headlamp. The lantern is perfect for groups to congregate around while the headlamp is perfect as a personal light. With this knowledge, I decided to explore joining these two extremes while using the form of a hand held flashlight.